Here’s a stat that probably hits closer to home than you’d like. Salesforce’s State of Sales report — and follow-up Inman coverage — both pegged CRM adoption failures at roughly seven out of ten teams. Translation: most brokerages that buy a CRM never get full agent buy-in. I’ve watched this play out across two brokerages […]
A number landed on my desk last quarter and honestly, it stopped me cold. NAR’s Technology Survey reported that most Realtors say their CRM isn’t fully set up. The top reason wasn’t price of the software. It was the price and headache of getting it live. I’ve spent years in US real estate tech. Two
A broker-owner I worked with in Tampa lost thousands of contacts overnight last August. Her on-prem CRM — a relic running on a server her IT guy hadn’t patched in years — finally gave up. The backup? Months stale. The “cloud sync” feature her vendor sold her back in the day? Never actually worked. By
Last spring, a team leader in Scottsdale called me late on a Tuesday night, almost in tears. She’d just dropped a serious chunk of money on a “fully customized” Follow Up Boss build from a freelancer she found on Upwork. The result? Half her buyer leads were routing to a teammate who’d left the brokerage
A couple summers back, a broker-owner I work with in Charlotte wrote a six-figure check to a “boutique CRM strategy firm” she’d met at an Inman Connect afterparty. The pitch was slick. The slides? Beautiful. The deliverable? A glossy PDF and a Salesforce instance her agents flat-out refused to log into. Months later her team
