A VP of patient experience at a multi-hospital system in the Carolinas told me last winter that her team had tracked roughly eighteen thousand outbound patient outreach calls in a single quarter. About four in every ten of those calls either dialed dead numbers or chased patients another department had already contacted. Same patient. Three […]
A buddy of mine runs a 14-agent team out of Tampa. Called me last March. Voice was shaking. A junior agent on his team had clicked a “DocuSign” link from a spoofed buyer email — looked legit, even had the right logo. Inside of 90 minutes, somebody was poking around their CRM, pulling 6,800 contacts,
Last fall, a broker friend in Austin called me at 11 p.m. Her team’s old cloud CRM had been breached. By sunrise, 8,400 buyer and seller contacts were sitting on a hacker forum, neatly indexed by zip code. The real talk? That story isn’t rare anymore. NAR’s 2025 Cybersecurity Survey found that 47% of US
A primary care doc I consulted with last quarter — runs a multi-location clinic in Phoenix with about a dozen providers — sat across from me and pulled up the spreadsheet his practice manager used to track new patient inquiries. Hundreds of names. Half the “called?” boxes empty. Roughly a third of those leads had
Last March, one of my clients almost got hit. Spoofed email from the “lender,” fake closing instructions, $187,000 ready to walk out the door. We caught it because our CRM flagged a lender contact mismatch in 4 seconds flat. That moment changed how I look at this stuff. Honestly? I’ve been burned by the assumption
