Last week. A broker friend in Scottsdale called me, basically venting. She’d just dropped $4,800 on annual seats for some “top-rated” platform her downline quietly hated within 3 weeks flat. Sound familiar? Here’s the thing — every real estate team I’ve coached since 2014 has burned at least one budget cycle on software the agents […]
A 9-agent team in Austin booked three crm software demo calls in one week last spring. By the third call, they’d watched the same scripted slide deck twice, sat through 40 minutes of feature theater, and walked away knowing less about real differences than when they started. Total time burned: 4.5 hours. Real intel gathered:
A 14-agent team in Sarasota walked me through their lead spreadsheet last March and I had to ask them to stop scrolling. They were sitting on 8,400 inbound leads. Zillow Premier Agent, realtor.com leads, Facebook lead forms, the IDX website — all of it piled into one undifferentiated list. Their agents were calling in the
A 12-agent brokerage in Charlotte handed me a spreadsheet last fall that made me wince. They were paying for four separate tools — a CRM, a standalone email platform, a social scheduler, and a landing page builder. Total stack cost: $1,847 a month. Time spent stitching the four together with Zapier? Roughly 6 hours a
A 9-agent team in Austin handed me a brutal stat last March. Their old CRM was sitting on 11,400 leads. Only 1.8% had been touched in the last 90 days. Three of those untouched leads had closed with competing agents in the prior six weeks. Combined GCI lost: roughly $42,000. That’s the moment her team
