You called for a demo. Rep was friendly. Then the quote hit your inbox — $187 per seat per month, three-year lock-in, a mandatory onboarding fee of $9,500, and an “implementation partner” line item nobody warned you about. Sound familiar? Look, I’ve sat in on more brokerage tech-stack reviews than I can count, and enterprise […]
A recent Lab Coat Agents poll caught my eye. Thousands of working agents weighed in on the CRM they’re actually using day-to-day, and the gap between the highest-rated and lowest-rated paid platforms landed at nearly two full stars on a five-star scale. That’s a massive spread. Especially for tools that look almost identical on vendor
A recent NAR Member Profile cross-tab caught my eye and honestly, it should worry you too. Agents who actively run a paid cloud CRM closed nearly three times more transactions last year than agents running spreadsheets or “I’ll remember it.” Same MLS access. Same lead sources. Different tools. Funny how the gap keeps widening. I’ve
The recent NAR Tech Survey dropped a stat that flies under most team leaders’ radar — roughly four in ten brokerages with more than a dozen agents now run either Salesforce or HubSpot as their primary CRM, up from less than a fifth half a decade ago. The two platforms have quietly become the default
The latest NAR Member Profile survey buried a stat that should rattle every team leader reading this. The median Realtor closed about ten transactions last year. The top tier closed three times that. That gap isn’t talent. It’s systems. And the systems gap almost always starts with the CRM you’re (not) using. I’ve spent over
