Pricing Guide

How Much Does CRM Software Cost for 100 Users in 2026?

So you’re staffing up. Maybe three teams just rolled under one brokerage banner, or you’re spinning up satellite offices in Phoenix, Dallas, and Tampa. Doesn’t really matter which path. The second your head count clears 100 agents, that “we’ll wing it on HubSpot Free” plan falls apart fast. Spreadsheets crack. Lead routing gets sloppy. Deals […]

Main, Pricing Guide

Enterprise CRM License Cost 2026: What You’ll Actually Pay

Last fall, a broker friend in Phoenix called me half-panicked. She’d just been quoted $94,000 a year for an “enterprise” real estate CRM. Her team? Eighteen agents. The vendor swore up and down it was “industry standard.” It wasn’t. Three weeks of back-and-forth later, we got the exact same package for $41,200, with double the