CRM Software Total Cost of Ownership (TCO) 2026: Full Breakdown
Look. Most agents I bump into at Inman events quote me a CRM “price” that’s off by about 60%. They’ll say, “My CRM is $79 a month.” Cool. Then you add the IDX add-on, the dialer, the SMS credits, the onboarding fee, the migration cost, and the agent seats they forgot to count — and […]
