Vs

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Customer Data Platform vs CRM: Which Do You Actually Need in 2026?

A team leader in Tampa called me last month, half-laughing, half-panicked. She was paying for Follow Up Boss, Mailchimp, a Zapier Pro plan, a separate SMS tool, and a “data unification” SaaS her marketing consultant talked her into over coffee. Combined bill? $1,847 a month. For a 14-agent team. Closings were up. But she couldn’t

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