So you’re staffing up. Maybe three teams just rolled under one brokerage banner, or you’re spinning up satellite offices in Phoenix, Dallas, and Tampa. Doesn’t really matter which path. The second your head count clears 100 agents, that “we’ll wing it on HubSpot Free” plan falls apart fast. Spreadsheets crack. Lead routing gets sloppy. Deals […]
Look. Most agents I bump into at Inman events quote me a CRM “price” that’s off by about 60%. They’ll say, “My CRM is $79 a month.” Cool. Then you add the IDX add-on, the dialer, the SMS credits, the onboarding fee, the migration cost, and the agent seats they forgot to count — and
Buddy of mine in Tampa got smacked with a $1,940 surprise charge from his real estate CRM last month. He’d signed up on a “starter” plan two years back. Brought on four buyer’s agents. Plugged in his IDX website. Never re-read the fine print. The vendor quietly bumped him to a per-seat enterprise tier. And
Look. The first time my brokerage shopped for an enterprise CRM, the cheapest quote we got was $48,000 a year. For 18 agents. The vendor called it a “team package.” I called it daylight robbery and walked. Three years and four migrations later, I’ve figured something out. The cheapest enterprise CRM software isn’t the one
Last March, a broker buddy in Tampa rang me up. Half pissed-off, half laughing about it. He’d just signed for $18,000 a year on a shiny real estate CRM stack and couldn’t tell if the thing was actually printing money for him. “Feels like I bought a Ferrari to deliver pizza,” he said. That one
